As the Senior Director of Sales at Influential, Jeffrey W. leverages over two decades of entrepreneurial experience in the technology and marketing sectors to drive innovative influencer marketing solutions for Fortune 1000 clients. His extensive background includes founding two successful technology companies in logistics and...
As the Senior Director of Sales at Influential, Jeffrey W. leverages over two decades of entrepreneurial experience in the technology and marketing sectors to drive innovative influencer marketing solutions for Fortune 1000 clients. His extensive background includes founding two successful technology companies in logistics and mar-tech, as well as launching two prominent influencer brands in the competitive U.S. market. This unique blend of expertise allows Jeffrey to navigate the complexities of the advertising landscape with a strategic mindset, focusing on delivering multi-faceted influencer marketing campaigns that address the most pressing storytelling challenges faced by brands today.
In his current role, Jeffrey is responsible for overseeing the end-to-end sales process, ensuring seamless execution from pre-sale to post-sale. His leadership extends across various teams, including campaign management, account management, creative strategy, and analytics, enabling a holistic approach to influencer marketing that maximizes client engagement and ROI. By fostering strategic partnerships and employing a robust go-to-market strategy, he consistently identifies and capitalizes on new opportunities within diverse industries, enhancing Influential's position as a leader in social media advertising.
Jeffrey's skills in competitive analysis and direct sales are complemented by his passion for entrepreneurship, making him a dynamic force in the influencer marketing space. His commitment to innovation and excellence not only drives revenue growth but also empowers brands to tell their stories more effectively in an ever-evolving digital landscape. With a keen eye for emerging trends and a deep understanding of the software industry, Jeffrey is well-equipped to guide clients through the complexities of influencer marketing, ensuring they remain at the forefront of their respective markets.
