Mark Schurgin serves as a Senior Staff UX Research Manager at Google, where he plays a pivotal role in shaping the user experience of the Gemini Generative AI model. With a deep-seated passion for building robust research organizations, Mark leads a diverse team of qualitative...
Mark Schurgin serves as a Senior Staff UX Research Manager at Google, where he plays a pivotal role in shaping the user experience of the Gemini Generative AI model. With a deep-seated passion for building robust research organizations, Mark leads a diverse team of qualitative and quantitative researchers dedicated to enhancing the quality and advanced capabilities of Gemini. His expertise in applying generative AI to novel spaces allows him to develop innovative metrics and strategies that not only define but also measure user experiences effectively.
In his current role, Mark oversees key projects that focus on creating new generative AI metrics and deriving actionable research insights that significantly impact the model's pre- and post-training phases. By leveraging his skills in experimentation, data analysis, and research design, he ensures that the Gemini model continuously evolves to meet user needs and expectations. His commitment to finding simple solutions to complex problems has been instrumental in driving the team's success, fostering a culture of collaboration and individual growth that cultivates high-performing teams.
Mark's proficiency in tools such as Adobe Creative Suite and Experiment Builder, combined with his strong foundation in qualitative research and experimental design, positions him as a thought leader in the field. His ability to translate complex data into meaningful insights empowers stakeholders to make informed decisions that enhance the overall user experience. As he continues to push the boundaries of what generative AI can achieve, Mark remains dedicated to advancing the intersection of technology and user-centric design, ensuring that Gemini not only meets but exceeds the expectations of its users.
