Mike Yakima serves as the Principal Product Manager for Connected Car at LexisNexis Risk Solutions, where he harnesses his extensive expertise in product management to drive innovative solutions that enhance owner loyalty for Original Equipment Manufacturers (OEMs). With a deep-seated passion for leveraging data to...
Mike Yakima serves as the Principal Product Manager for Connected Car at LexisNexis Risk Solutions, where he harnesses his extensive expertise in product management to drive innovative solutions that enhance owner loyalty for Original Equipment Manufacturers (OEMs). With a deep-seated passion for leveraging data to empower businesses, Mike is dedicated to developing strategies that maximize customer engagement and increase lifetime value. His current projects focus on creating cutting-edge owner loyalty solutions that not only meet the evolving needs of the automotive industry but also align with the digital transformation trends reshaping customer interactions.
In his role, Mike employs a robust skill set that includes market analysis, competitive analysis, and digital marketing to identify opportunities for growth and differentiation in a rapidly changing landscape. His problem-solving capabilities enable him to address complex challenges, ensuring that product launches are not only successful but also resonate with target audiences. By integrating customer insights into the development process, Mike ensures that each solution is tailored to enhance customer retention and satisfaction.
As the automotive industry increasingly embraces connected technologies, Mike's expertise in selling and understanding the sales process positions him as a key player in driving adoption and engagement. His commitment to fostering strong relationships with OEMs and stakeholders allows him to create impactful solutions that contribute to profitability and sustained success. Through his leadership and vision, Mike Yakima is not just shaping the future of connected car technologies but is also redefining how businesses can leverage information to make informed, strategic decisions.
