Amy Craven is a seasoned marketing professional with over 20 years of experience, currently serving as a key player in Account Based Marketing (ABM) for the East Region at SAP. In her role, Amy is instrumental in driving awareness, demand generation, and pipeline acceleration specifically...
Amy Craven is a seasoned marketing professional with over 20 years of experience, currently serving as a key player in Account Based Marketing (ABM) for the East Region at SAP. In her role, Amy is instrumental in driving awareness, demand generation, and pipeline acceleration specifically for the Cloud ERP portfolio across North America. Her extensive background in marketing and communications has equipped her with a unique perspective on how to effectively engage both business-to-business and business-to-consumer audiences, enabling her to craft targeted strategies that resonate with diverse market segments.
At SAP, Amy leads the development of comprehensive marketing plans and innovative campaigns that align with the company's strategic objectives. Her expertise in program management and cross-functional team leadership allows her to collaborate seamlessly with stakeholders across various departments, ensuring that marketing initiatives are not only well-executed but also impactful. Amy’s proficiency in marketing communications and direct marketing is evident in her ability to create compelling narratives that drive customer engagement and foster long-term relationships.
Key projects under her leadership have included multi-channel campaigns that leverage data-driven insights to optimize performance and enhance customer experiences. By employing solution selling techniques, Amy has successfully identified and capitalized on revenue opportunities, contributing to SAP's growth in a competitive landscape. Her strategic mindset, combined with her deep understanding of marketing strategy and product marketing, positions her as a valuable asset in the tech industry, continually pushing the boundaries of what effective marketing can achieve.
