Anastasia Innes is a seasoned professional with over 14 years of agency-side experience, currently serving as the VP of Global Growth at WPP, the leading creative transformation company. In her role, Anastasia is instrumental in driving the agency's international business development initiatives, leveraging her expertise...
Anastasia Innes is a seasoned professional with over 14 years of agency-side experience, currently serving as the VP of Global Growth at WPP, the leading creative transformation company. In her role, Anastasia is instrumental in driving the agency's international business development initiatives, leveraging her expertise in marketing, public relations, and promotional strategies to empower WPP's diverse portfolio of agencies. Her comprehensive understanding of the media landscape and brand storytelling enables her to craft compelling narratives that resonate with clients and stakeholders alike.
Anastasia's current projects focus on enhancing collaboration across WPP's global network, identifying new business opportunities, and fostering innovative approaches to client engagement. By implementing strategic media strategies and leading impactful sales presentations, she plays a pivotal role in positioning WPP as a frontrunner in the competitive marketing communications landscape. Her passion for new business development is fueled by the thrill of transforming challenges into opportunities, ensuring that the agencies she supports are equipped with the tools and insights necessary for success.
With a skill set that includes project management, leadership, and interpersonal communication, Anastasia excels in coaching teams to elevate their pitching capabilities and refine their marketing management techniques. Her expertise in fashion and digital industries further enriches her perspective, allowing her to navigate the evolving market dynamics effectively. As a dedicated advocate for empowering talent within WPP, Anastasia Innes continues to make a significant impact on the agency's growth trajectory, championing a culture of creativity and innovation.
