As the Research Director at Hearst Television, Karl Marapao plays a pivotal role in shaping the strategic direction of KSBW, Central Coast ABC, and Estrella TV Costa Central in the competitive Monterey-Salinas market. With a keen focus on media research, Karl leads a dedicated team...
As the Research Director at Hearst Television, Karl Marapao plays a pivotal role in shaping the strategic direction of KSBW, Central Coast ABC, and Estrella TV Costa Central in the competitive Monterey-Salinas market. With a keen focus on media research, Karl leads a dedicated team that meticulously analyzes Nielsen ratings and other critical data sources to derive actionable insights that inform programming decisions and marketing strategies. His expertise in data storytelling allows him to translate complex metrics into compelling narratives that resonate with both internal stakeholders and the broader audience.
Karl's current projects include a comprehensive analysis of viewer engagement trends across various platforms, which is essential for optimizing content delivery in an increasingly digital landscape. By leveraging his skills in digital marketing and critical thinking, he ensures that the stations remain at the forefront of industry trends, adapting to the ever-evolving preferences of viewers. His commitment to excellence is evident in his ability to craft insightful research pieces that not only highlight the performance of leading programming and news segments but also identify opportunities for growth and innovation.
In addition to his analytical prowess, Karl excels in client presentations, effectively communicating research findings to diverse audiences. His proficiency in social media and storytelling enhances the stations' outreach efforts, fostering deeper connections with the community. As a media research specialist, Karl Marapao continues to drive the success of Hearst Television, ensuring that KSBW, Central Coast ABC, and Estrella TV Costa Central not only meet but exceed the expectations of their viewers.
