Paula Gutierrez is a highly accomplished Retail Marketing Manager at Skechers, USA, where she has been instrumental in shaping the promotional landscape for the company's Warehouse Outlet stores across the U.S. and Canada since January 2012. With over 15 years of experience in the marketing...
Paula Gutierrez is a highly accomplished Retail Marketing Manager at Skechers, USA, where she has been instrumental in shaping the promotional landscape for the company's Warehouse Outlet stores across the U.S. and Canada since January 2012. With over 15 years of experience in the marketing field, Paula combines her creative flair with analytical prowess to develop and implement innovative product and brand launches, engaging events, and effective loyalty programs. Her unique right and left-brained approach allows her to seamlessly blend creativity with data-driven strategies, ensuring that each campaign resonates with target audiences while delivering measurable results.
In her current role, Paula is responsible for overseeing all promotional and event-related activities, maintaining a comprehensive yearly promotional calendar that identifies key drive times and product launch opportunities. She has successfully tested and refined new promotional campaigns, providing insightful reports that guide future marketing strategies. Her expertise in mobile marketing, integrated marketing, and direct marketing has enabled her to craft compelling narratives that enhance brand visibility and drive customer engagement.
Paula’s ability to lead and train cross-functional teams and vendors is a testament to her strong leadership skills and commitment to collaboration. She thrives in dynamic environments, leveraging her skills in account management and event management to execute high-impact trade shows and marketing initiatives. As a forward-thinking marketing professional, Paula Gutierrez continues to push the boundaries of retail marketing, ensuring that Skechers remains at the forefront of the industry while delivering exceptional experiences to customers.
