Ertiqua serves as a pivotal Analyst at the Economist Intelligence Unit (EIU), where she leverages her extensive expertise in market research to drive strategic insights within the healthcare sector. With a strong track record of designing and implementing comprehensive market research projects, Ertiqua has consistently...
Ertiqua serves as a pivotal Analyst at the Economist Intelligence Unit (EIU), where she leverages her extensive expertise in market research to drive strategic insights within the healthcare sector. With a strong track record of designing and implementing comprehensive market research projects, Ertiqua has consistently provided actionable recommendations that fuel business growth for her clients. Currently, she leads a dedicated team of healthcare analysts and researchers, guiding them in conducting in-depth analyses of industry trends, competitor activities, and customer behavior.
In her role, Ertiqua excels in utilizing various research methodologies and tools to ensure accurate data collection and analysis. She adeptly navigates the complexities of market dynamics, identifying key drivers, challenges, and emerging opportunities that influence the healthcare landscape. Her proficiency in secondary data analysis and data visualization allows her to distill complex information into clear, impactful reports and presentations, making her insights accessible to stakeholders at all levels.
Ertiqua is also skilled in project management, coordinating primary research efforts and maintaining professional communication with relevant associations and organizations. Her ability to design effective questionnaires and interpret quantitative data enhances the quality of her deliverables, ensuring that her projects meet the highest standards of excellence. As she continues to monitor industry developments, Ertiqua remains committed to empowering organizations with the knowledge they need to navigate the ever-evolving healthcare market successfully.