James Smyllie stands out as a transformative leader in the media landscape, currently serving as the President of Initiative APAC. With over 20 years of experience, he has cultivated a reputation for building high-performing organizations and nurturing talent while consistently exceeding stakeholder expectations. Under his...
James Smyllie stands out as a transformative leader in the media landscape, currently serving as the President of Initiative APAC. With over 20 years of experience, he has cultivated a reputation for building high-performing organizations and nurturing talent while consistently exceeding stakeholder expectations. Under his stewardship, Initiative APAC has achieved remarkable milestones, including being nominated for Campaign's Global Media Agency of the Year 2023 and clinching the prestigious Campaign APAC Agency Head of the Year award in 2023.
James's strategic vision has propelled Initiative APAC to the top of the Campaign Agency Report Card, where it secured a joint first place, reflecting his commitment to excellence in communications planning and brand strategy. His expertise spans a diverse portfolio of high-profile clients, including Amazon, Lego, Carlsberg, MSD, Patek Philippe, 3M, and the British Council, where he has successfully implemented innovative media strategies that drive engagement and deliver measurable results.
A champion of digital transformation, James leverages fresh ideas and digital innovation to navigate the complexities of B2C marketing and strategic partnerships. His leadership style emphasizes collaboration and creativity, fostering an environment where talent thrives and groundbreaking campaigns are born. As he continues to shape the future of media in the APAC region, James Smyllie remains dedicated to pushing boundaries and setting new standards for excellence in the industry.
