Jose Cuiriz serves as the Branch (Area) Manager at Emser Tile, where he leverages his extensive experience in the Northern California market to drive business development and enhance market penetration across key segments, including Builders, Commercial, Retail, and Trade. In his role, Jose is instrumental...
Jose Cuiriz serves as the Branch (Area) Manager at Emser Tile, where he leverages his extensive experience in the Northern California market to drive business development and enhance market penetration across key segments, including Builders, Commercial, Retail, and Trade. In his role, Jose is instrumental in executing strategic initiatives that not only boost sales but also foster long-term relationships with key accounts. His expertise in territory account management and sales planning has enabled him to identify and capitalize on growth opportunities, ensuring that Emser Tile remains competitive in a rapidly evolving industry.
One of Jose's notable achievements includes the successful management of Direct Store Delivery (DSD) centers, where he has streamlined operations and improved service delivery to clients. His proactive approach to opening new operations has expanded Emser Tile's footprint, allowing the company to tap into previously underserved markets. By collaborating closely with designers and architectural firms, Jose ensures that Emser's product lines are specified in high-profile projects, thereby increasing sales and solidifying the brand's presence in the industry.
Jose's skills in negotiation and management have been pivotal in leading and developing high-performing sales teams, fostering a culture of teamwork and accountability. His background in Fast-Moving Consumer Goods (FMCG) and retail category management, combined with his analytical acumen in project growth analysis, positions him as a key player in driving Emser Tile's strategic vision forward. Through his dedication and industry knowledge, Jose continues to enhance the company's market share while providing exceptional support to partners and stakeholders alike.
