As the Chief Operating Officer at Find Your Influence, Inc., Gregory Lim is at the forefront of transforming the influencer marketing landscape through innovative strategies and operational excellence. With a robust background in executive management, Gregory leverages his expertise in finance and process improvement to...
As the Chief Operating Officer at Find Your Influence, Inc., Gregory Lim is at the forefront of transforming the influencer marketing landscape through innovative strategies and operational excellence. With a robust background in executive management, Gregory leverages his expertise in finance and process improvement to drive top-line growth and enhance the company’s competitive edge. Under his leadership, Find Your Influence has embarked on key projects that focus on harnessing cutting-edge technology to optimize influencer partnerships, ensuring that brands can effectively engage with their target audiences.
Gregory’s strategic initiatives are designed to not only accelerate the company's growth trajectory but also to redefine the standards of conversion rates in digital marketing. By shifting the focus from the typical 3% conversion rate to strategies that engage the remaining 97%, he is pioneering a new approach that emphasizes personalization and relevance in marketing campaigns. His commitment to change management and team leadership fosters a culture of innovation and collaboration, empowering his team to explore new avenues for success.
In addition to his operational responsibilities, Gregory plays a pivotal role in mergers and acquisitions, identifying opportunities that align with the company’s vision and values. His negotiation skills and due diligence expertise ensure that every partnership enhances Find Your Influence’s mission to deliver impactful marketing solutions. With a keen eye for detail and a passion for team building, Gregory Lim is not only driving the company’s performance but also shaping the future of influencer marketing, making it more effective and accessible for brands worldwide.
