Jessica Wyland serves as the Managing Editor of Content at Esri, where she plays a pivotal role in shaping the narrative around geographic information systems (GIS) and their transformative impact across various industries. With a rich background in journalism, IT, and marketing, Jessica expertly blends...
Jessica Wyland serves as the Managing Editor of Content at Esri, where she plays a pivotal role in shaping the narrative around geographic information systems (GIS) and their transformative impact across various industries. With a rich background in journalism, IT, and marketing, Jessica expertly blends storytelling with strategic communication to elevate Esri's brand presence and engage diverse audiences. Her current responsibilities encompass the management of day-to-day operations within the content team, where she emphasizes editing, story development, and channel growth to ensure that the content not only informs but also inspires.
In her previous role as a senior content writer at Esri, Jessica honed her skills in crafting compelling customer stories, case studies, and articles that highlight the innovative applications of GIS technology. Her expertise in feature articles and online journalism has allowed her to effectively communicate complex technical concepts in a relatable manner, making them accessible to both technical and non-technical stakeholders. Jessica's proficiency in AP Style and her keen understanding of social media marketing further enhance her ability to drive engagement and visibility for Esri's initiatives.
Key projects under her leadership include the development of targeted content strategies that align with Esri's mission to empower organizations through spatial data. By leveraging her strong problem-solving skills and leadership capabilities, Jessica fosters a collaborative environment that encourages creativity and innovation within her team. Her commitment to excellence in publishing and marketing not only strengthens Esri's content offerings but also positions the company as a thought leader in the GIS industry.
