As the Vice President and Head of the Global Digital Demand Center for Greater China at SAP, Speed Quan leverages his extensive 20 years of experience in both B2B and B2C2B marketing to drive innovative demand generation strategies. His non-traditional marketing approach, combined with strong...
As the Vice President and Head of the Global Digital Demand Center for Greater China at SAP, Speed Quan leverages his extensive 20 years of experience in both B2B and B2C2B marketing to drive innovative demand generation strategies. His non-traditional marketing approach, combined with strong business acumen, enables him to navigate the complexities of the digital landscape effectively. Speed is responsible for managing regional Integrated Demand Programs tailored to specific solutions, ensuring that each initiative aligns with SAP's broader business objectives.
Under his leadership, the Digital Demand Center focuses on optimizing the end-to-end customer journey, meticulously guiding prospects from initial awareness through to conversion. By employing advanced marketing techniques and leveraging data analytics, Speed enhances the demand funnel, ensuring that every touchpoint is strategically crafted to maximize engagement and drive results. His expertise spans a wide array of marketing disciplines, including project management, customer relationship management (CRM), and social media marketing, allowing him to implement comprehensive campaigns that resonate with diverse audiences.
In addition to his marketing prowess, Speed excels in change management and internal communications, fostering collaboration across teams to ensure alignment and effectiveness in execution. His ability to manage marketing budgets efficiently while driving business development initiatives has positioned him as a key player in SAP's growth strategy in the Greater China region. With a keen eye for emerging trends and a commitment to continuous improvement, Speed Quan is not only shaping the future of digital demand generation at SAP but also setting new benchmarks for excellence in the industry.
