Greg Straface serves as the Senior Vice President of Business Development at PJA Marketing + Advertising, where he plays a pivotal role in driving agency growth and establishing strategic partnerships. With a wealth of experience in marketing communications and digital marketing, Greg has a proven...
Greg Straface serves as the Senior Vice President of Business Development at PJA Marketing + Advertising, where he plays a pivotal role in driving agency growth and establishing strategic partnerships. With a wealth of experience in marketing communications and digital marketing, Greg has a proven track record of transforming start-ups into award-winning agencies while consistently generating revenue for both public and private organizations. His strategic approach is particularly effective in navigating the complexities of the healthcare, technology, and financial markets, where PJA excels in helping clients sell innovative solutions to some of the world's toughest buyers.
At PJA, Greg is instrumental in shaping the agency's brand and marketing strategies, leveraging his expertise in demand generation and media planning to enhance visibility and engagement. He has successfully spearheaded key projects for high-profile clients such as Takeda, Novartis, and Red Hat, employing a tailored approach that aligns with each client's unique goals and challenges. His ability to forge and nurture strategic partnerships has not only expanded PJA's client portfolio but has also positioned the agency as a thought leader in the industry.
Greg's skills in B2B marketing, combined with his deep understanding of platforms like LinkedIn and Facebook, enable him to craft compelling narratives that resonate with target audiences. As the agency landscape continues to evolve, Greg remains committed to driving innovation and delivering measurable results, ensuring that PJA remains at the forefront of marketing excellence. His leadership and vision are vital to the agency's mission of helping clients navigate the complexities of their markets and achieve sustainable growth.
