Kerri Sholly is a seasoned public relations, marketing, and social media professional with nearly two decades of experience in elevating the profiles of upscale brands. As the Director of Public Relations and Social Media at Four Seasons Hotels and Resorts, Kerri plays a pivotal role...
Kerri Sholly is a seasoned public relations, marketing, and social media professional with nearly two decades of experience in elevating the profiles of upscale brands. As the Director of Public Relations and Social Media at Four Seasons Hotels and Resorts, Kerri plays a pivotal role in shaping the brand identity of Austin’s only AAA Four-Diamond Hotel. Her expertise lies in crafting compelling narratives that resonate with diverse audiences, leveraging her extensive background in public relations and community engagement to foster meaningful connections.
In her current role, Kerri oversees a multifaceted approach to branding that encompasses public relations, social media strategy, e-marketing initiatives, and collateral development. Her strategic vision has resulted in an impressive average of 70 million media impressions annually, spanning a wide array of prestigious publications. This achievement underscores her ability to harness the power of storytelling and targeted outreach to enhance the hotel’s visibility and reputation in a competitive market.
Kerri’s skill set is further complemented by her proficiency in event planning and management, allowing her to orchestrate high-profile events that not only showcase the hotel’s offerings but also strengthen community relations. Her leadership in online marketing initiatives ensures that Four Seasons remains at the forefront of digital engagement, effectively reaching and influencing potential guests. With a keen understanding of the luxury hospitality landscape, Kerri Sholly continues to drive innovative strategies that elevate the Four Seasons brand, making it synonymous with exceptional service and unforgettable experiences.
