Lauren Walters is a seasoned Digital Marketing Director at Funko, where she expertly navigates the dynamic landscape of digital marketing to enhance customer engagement and drive revenue growth. With a robust background in digital marketing strategy, Lauren oversees comprehensive acquisition and retention programs that are...
Lauren Walters is a seasoned Digital Marketing Director at Funko, where she expertly navigates the dynamic landscape of digital marketing to enhance customer engagement and drive revenue growth. With a robust background in digital marketing strategy, Lauren oversees comprehensive acquisition and retention programs that are pivotal to the success of Funko’s direct-to-consumer (DTC) business across platforms such as Funko.com and Loungefly.com, while also collaborating closely with Funkoeurope.com. Her leadership extends to a global team of six, where she fosters a culture of innovation and teamwork, ensuring that each campaign is not only data-driven but also resonates on a personal level with customers.
Lauren’s expertise lies in developing full-funnel campaigns that integrate various channels, including paid media, affiliates, SEO, and CRM. She is particularly adept at crafting memorable customer experiences that reflect a customer-first mindset, which has become a cornerstone of her approach. By leveraging her skills in email strategy, market research, and social networking, Lauren has successfully implemented targeted campaigns that enhance customer loyalty and drive repeat purchases. Her strategic planning and budgeting acumen enable her to forecast trends and allocate resources effectively, ensuring that Funko remains at the forefront of the collectibles market.
In an industry that thrives on creativity and connection, Lauren’s commitment to building personable and engaging marketing initiatives sets her apart. Her ability to blend analytical insights with a deep understanding of consumer behavior allows her to create impactful marketing strategies that not only attract new customers but also nurture existing relationships, solidifying Funko’s position as a beloved brand in the hearts of collectors worldwide.
