Marcel Laan serves as the Principal Business Solutions Manager at SAS, where he leverages his extensive expertise in the customer experience (CX) ecosystem to drive transformative marketing strategies for brands. With a keen focus on the intersection of data analytics and customer engagement, Marcel plays...
Marcel Laan serves as the Principal Business Solutions Manager at SAS, where he leverages his extensive expertise in the customer experience (CX) ecosystem to drive transformative marketing strategies for brands. With a keen focus on the intersection of data analytics and customer engagement, Marcel plays a pivotal role in shaping the future of CX by harnessing insights from both front- and back-office operations. His leadership in deploying SAS's advanced advertising, marketing, and decisioning platform empowers organizations to reimagine their marketing approaches through adaptive planning and real-time decision-making.
At SAS, Marcel is at the forefront of key projects that integrate marketing automation with multi-channel and omni-channel marketing strategies. His efforts are centered on creating moments-based customer interactions that not only enhance profitability but also foster enduring brand loyalty. By utilizing data connectivity, he enables brands to gain deeper insights into customer behavior, optimizing their marketing efforts and improving overall customer satisfaction.
Marcel’s skill set encompasses a wide range of competencies, including email marketing, e-commerce strategies, and direct marketing initiatives. His proficiency in developing use case diagrams and implementing adaptive intelligent applications allows him to tailor solutions that meet the unique needs of each client. As a thought leader in customer experience management, Marcel is dedicated to guiding organizations through the complexities of modern marketing landscapes, ensuring they remain competitive in an ever-evolving digital world. Through his strategic vision and commitment to data-driven decision-making, Marcel Laan is not only enhancing customer experiences but also paving the way for innovative marketing solutions that resonate with today’s consumers.
