Joie Binns is a dynamic music executive with over a decade of experience in digital marketing, brand development, and commerce, currently serving as the Head of Digital Marketing at Jolomjo, Compound Entertainment, Powered By Fuel, and TLG. In her multifaceted role, Joie excels at cultivating...
Joie Binns is a dynamic music executive with over a decade of experience in digital marketing, brand development, and commerce, currently serving as the Head of Digital Marketing at Jolomjo, Compound Entertainment, Powered By Fuel, and TLG. In her multifaceted role, Joie excels at cultivating relationships that empower artists at every stage of their careers, ensuring they thrive in an ever-evolving music landscape. Her expertise in digital marketing strategy is exemplified by her leadership on Justine Skye's viral TikTok campaign for the hit single "Collide," which not only soared to #1 on the platform but also amassed over 700 million streams, showcasing her ability to leverage social media to create impactful marketing initiatives.
Joie's strategic acumen extends to her work with R&B sensation Omarion, where she spearheaded the "Full Circle" release rollout. Her efforts in managing digital campaigns and DSP relations were instrumental in achieving a #1 debut on iTunes and Apple Music, underscoring her proficiency in navigating the complexities of digital distribution and audience engagement. With a strong foundation in publicity, account management, and operations management, Joie is adept at orchestrating successful song release rollouts that resonate with diverse audiences.
Her comprehensive skill set encompasses social media marketing, new media strategies, budgeting, and business strategy, allowing her to craft innovative solutions that drive brand growth and artist visibility. Joie Binns is not just a digital marketing strategist; she is a visionary leader committed to bridging the gap between artists and their audiences, ensuring that every project she undertakes is positioned for success in the competitive entertainment industry.
