Dana B. serves as the Director of Planning at Macy's, where she plays a pivotal role in shaping the strategic direction of the company's private label offerings. With a robust background in the retail and consumer goods industry, Dana leverages her expertise in assortment planning...
Dana B. serves as the Director of Planning at Macy's, where she plays a pivotal role in shaping the strategic direction of the company's private label offerings. With a robust background in the retail and consumer goods industry, Dana leverages her expertise in assortment planning and inventory management to optimize product selection and ensure that the right products are available at the right time. Her leadership in demand planning and supply chain management has been instrumental in enhancing Macy's operational efficiency and driving sales growth.
One of Dana's key projects involves the integration of e-commerce strategies into Macy's private label initiatives. By harnessing data analytics and consumer insights, she has successfully developed targeted marketing campaigns that resonate with online shoppers, ultimately boosting conversion rates and customer loyalty. Her proficiency in financial analysis and cost accounting allows her to assess the profitability of various product lines, ensuring that Macy's remains competitive in a rapidly evolving retail landscape.
In addition to her focus on private label development, Dana is deeply committed to fostering cross-functional collaboration across departments, including procurement and store management. This holistic approach not only streamlines operations but also enhances the overall customer experience. With a keen eye for market trends and a passion for product development, Dana B. continues to drive innovation at Macy's, positioning the brand for sustained success in the dynamic retail environment.
