Norman Carranza serves as a Fractional CFO and COO at Atlas Business Partners, where he leverages his extensive financial acumen and operational expertise to empower small and mid-sized companies across diverse sectors such as manufacturing, construction, wholesale, retail, e-commerce, service, and amateur sports. In his...
Norman Carranza serves as a Fractional CFO and COO at Atlas Business Partners, where he leverages his extensive financial acumen and operational expertise to empower small and mid-sized companies across diverse sectors such as manufacturing, construction, wholesale, retail, e-commerce, service, and amateur sports. In his role, Norman is instrumental in driving financial performance and strategic growth by collaborating closely with executive and senior management teams. His approach is deeply rooted in data-driven decision-making, allowing organizations to navigate complex business landscapes effectively.
One of Norman's key projects involves leading financial turnarounds for companies facing operational challenges. By implementing robust financial strategies and optimizing cost accounting practices, he has successfully enhanced profitability and streamlined operations. His proficiency in GAAP and financial statement analysis enables him to provide insightful guidance that aligns with the best practices in the industry. Additionally, Norman's skills in operations management and negotiation have proven invaluable in fostering partnerships and securing favorable terms that benefit his clients.
Beyond his technical skills, Norman is passionate about coaching and mentoring executive teams, helping them cultivate a culture of financial literacy and strategic thinking. His commitment to maximizing shareholder value is evident in his hands-on approach to financial management, where he not only oversees payroll and journal entries but also instills a sense of accountability and innovation within the organizations he serves. With a keen eye for identifying growth opportunities, Norman Carranza is dedicated to transforming challenges into sustainable success for his clients at Atlas Business Partners.
