As the Marketing & Communications Director at NatureServe, Samantha Belilty plays a pivotal role in amplifying the organization’s mission to protect biodiversity across North America. With nearly 50 years of expertise in biodiversity data, NatureServe collaborates with over 60 organizations and more than 1,000 conservation...
As the Marketing & Communications Director at NatureServe, Samantha Belilty plays a pivotal role in amplifying the organization’s mission to protect biodiversity across North America. With nearly 50 years of expertise in biodiversity data, NatureServe collaborates with over 60 organizations and more than 1,000 conservation scientists to collect, analyze, and disseminate vital information about threatened species and ecosystems. In her current role, Samantha leverages her extensive background in marketing communications to craft compelling narratives that resonate with diverse audiences, from policymakers to conservation enthusiasts.
Samantha is currently spearheading several key projects aimed at enhancing public engagement and awareness around biodiversity issues. By developing innovative marketing strategies that integrate online marketing and social media outreach, she effectively connects people with the purpose of conservation. Her artistic background enriches her approach, allowing her to create visually striking campaigns that not only inform but also inspire action. Through her work, she fosters a deeper emotional connection between individuals and the natural world, emphasizing the importance of preserving our planet's rich biodiversity.
In addition to her project management skills, Samantha is proficient in a variety of tools, including InDesign and Illustrator, which she utilizes to produce high-quality marketing materials that elevate NatureServe’s brand presence. Her commitment to results-driven marketing, combined with her passion for environmental art, positions her as a unique force in the conservation community, driving impactful change and encouraging collective responsibility for our planet’s future.
