Alexander Tomov serves as an Internal Communications Specialist at Lidl Bulgaria EOOD & Co. KD, where he plays a pivotal role in shaping the company’s internal messaging and fostering a culture of transparency and engagement among employees. With a strong foundation in corporate social responsibility,...
Alexander Tomov serves as an Internal Communications Specialist at Lidl Bulgaria EOOD & Co. KD, where he plays a pivotal role in shaping the company’s internal messaging and fostering a culture of transparency and engagement among employees. With a strong foundation in corporate social responsibility, Alexander is dedicated to aligning Lidl's values with impactful communication strategies that resonate with team members at all levels. His expertise in change management has been instrumental in navigating the complexities of organizational transformations, ensuring that employees are not only informed but also actively engaged in the process.
In his current role, Alexander spearheads key projects that focus on enhancing employer branding and internal communications. He has successfully led initiatives that promote a positive workplace culture, leveraging BTL activations and targeted campaigns to boost employee morale and retention. His strategic approach to project planning and execution has resulted in measurable improvements in employee engagement scores and overall satisfaction.
Moreover, Alexander's skills in media relations and public relations allow him to effectively communicate Lidl's mission and values both internally and externally. He is adept at utilizing various communication channels to deliver compelling messages that inspire teamwork and collaboration. With a keen eye for detail and proficiency in tools like Photoshop, he crafts visually engaging materials that capture the essence of Lidl’s corporate culture.
Overall, Alexander Tomov is a dynamic professional whose contributions to Lidl Bulgaria not only enhance internal communications but also reinforce the company’s commitment to social responsibility and employee well-being. His passion for creating meaningful connections within the workplace continues to drive positive change and foster a thriving organizational environment.
