Greg Vassallo is a seasoned User Experience Design Lead at Fidelity Investments, where he plays a pivotal role in transforming the landscape of financial services through innovative design. With over a decade of experience in web and mobile product design, Greg is passionate about creating...
Greg Vassallo is a seasoned User Experience Design Lead at Fidelity Investments, where he plays a pivotal role in transforming the landscape of financial services through innovative design. With over a decade of experience in web and mobile product design, Greg is passionate about creating user-centered solutions that not only meet business objectives but also enhance the overall customer experience. In his current role as Director of User Experience Design, he leads a talented team of UX designers, focusing on hiring, coaching, and fostering professional growth to cultivate a culture of creativity and collaboration.
Greg's expertise lies in harnessing design thinking methodologies to drive innovation in consumer-facing digital products. He is adept at employing techniques such as participatory design and rapid prototyping to ensure that user needs are at the forefront of the design process. His commitment to information architecture and user scenarios allows him to craft intuitive interfaces that simplify complex financial concepts for users. By leveraging his skills in service design and design strategy, Greg effectively bridges the gap between user needs and business goals, delivering impactful results that resonate with Fidelity’s diverse clientele.
Key projects under Greg's leadership include the redesign of Fidelity's mobile app and the development of new digital tools aimed at enhancing user engagement. His approach emphasizes radical collaboration across disciplines, ensuring that every voice is heard in the design process. As a thought leader in the UX community, Greg is always eager to connect with fellow professionals about open UX design positions at Fidelity, where he believes that great design can truly make a difference in people's financial lives.
