Ashna Suri Sasmal is a seasoned leader in the fashion and premium retail sector, currently serving as the Associate Director for International and Offline Brands at Myntra Jabong Pvt. Ltd. With over 17 years of extensive experience, Ashna has carved a niche for herself in...
Ashna Suri Sasmal is a seasoned leader in the fashion and premium retail sector, currently serving as the Associate Director for International and Offline Brands at Myntra Jabong Pvt. Ltd. With over 17 years of extensive experience, Ashna has carved a niche for herself in brand management, buying, and merchandising, where she has consistently demonstrated her ability to drive strategic initiatives that enhance brand visibility and profitability.
In her current role, Ashna oversees a diverse portfolio that includes renowned international brands such as Mango, Woman's Secret, Nautica, and French Connection, as well as Myntra's own House of Brands like House of Pataudi and Taavi. Her expertise in performance analysis and data-driven decision-making has been pivotal in achieving remarkable growth metrics, including a 10X increase in Mango store performance, with a compound annual growth rate (CAGR) of approximately 49%.
Ashna's strategic vision extends beyond mere sales figures; she is deeply invested in market positioning and omni-channel strategies that ensure a seamless customer experience across all touchpoints. Her proficiency in project management and assortment optimization allows her to tailor product offerings that resonate with diverse consumer segments, thereby enhancing cross-selling opportunities. Furthermore, her international engagement skills enable her to forge strong partnerships with global brands, ensuring that Myntra remains at the forefront of the evolving retail landscape. Through her leadership, Ashna continues to redefine the standards of excellence in the fashion industry, making significant contributions to Myntra's growth and innovation.
