As the Head of Trade Marketing at Duracell, Sarah Gamble plays a pivotal role in shaping the commercial landscape of the UK and Ireland. With a robust focus on consumer-centric strategies, she leads the UK&I Commercial Strategy & Category Team, driving profitable share growth through...
As the Head of Trade Marketing at Duracell, Sarah Gamble plays a pivotal role in shaping the commercial landscape of the UK and Ireland. With a robust focus on consumer-centric strategies, she leads the UK&I Commercial Strategy & Category Team, driving profitable share growth through innovative and effective marketing initiatives. Sarah's expertise in full P&L responsibility allows her to craft and implement a winning commercial strategy that not only enhances the Duracell brand but also significantly boosts category value for retail partners.
One of Sarah's key projects involves building indispensable relationships with major retail partners, ensuring that Duracell remains a top-of-mind choice in the competitive fast-moving consumer goods (FMCG) sector. By leveraging her deep understanding of customer insights and shopper marketing, she effectively tailors strategies that resonate with consumers and drive engagement at the point of sale. Her leadership style is characterized by collaboration and empowerment, enabling cross-functional teams to align their efforts towards common goals.
Additionally, Sarah is adept at developing pricing strategies that reflect market dynamics while maximizing profitability. Her commitment to providing a leading category strategy and vision to UK&I customers has positioned Duracell as a trusted partner in the retail space. Through her creative approach and enthusiastic demeanor, Sarah not only delivers exceptional commercial results but also fosters an environment where innovative ideas can flourish, ensuring Duracell remains at the forefront of the industry.
