Sue Rivero is a seasoned Sitecore Consultant at Porsche Cars North America, where she plays a pivotal role in enhancing the digital customer experience across the brand's dealer websites. With a keen eye for detail and a strategic mindset, Sue is dedicated to delivering a...
Sue Rivero is a seasoned Sitecore Consultant at Porsche Cars North America, where she plays a pivotal role in enhancing the digital customer experience across the brand's dealer websites. With a keen eye for detail and a strategic mindset, Sue is dedicated to delivering a seamless, integrated, and visually appealing online presence that reflects Porsche's commitment to excellence. Her expertise in web analytics and SEO allows her to analyze user behavior and optimize content, ensuring that potential customers find the information they need effortlessly.
Currently, Sue is spearheading several key projects aimed at improving lead generation and marketing communications through advanced digital strategies. By leveraging her skills in Pardot and integration, she is developing targeted marketing campaigns that not only attract new customers but also foster lasting relationships with existing ones. Her ability to create order from chaos shines through as she navigates complex technical challenges, ensuring that all digital touchpoints align with Porsche's brand values and operational goals.
Sue's extensive background in quantitative finance further enhances her capability to drive cost-effective solutions and growth strategies. By analyzing financial and operational performance metrics, she identifies opportunities for improvement that directly impact the bottom line. Her strategic partnerships and marketing strategy acumen enable her to collaborate effectively with cross-functional teams, ensuring that every project aligns with the overarching vision of Porsche Cars North America. In a rapidly evolving digital landscape, Sue Rivero stands out as a results-driven executive committed to elevating the Porsche customer experience through innovative digital solutions.
