Tanya Elm currently serves as the Senior Manager of Global Product Communications at Sonos, Inc., where she has rapidly ascended to lead the public relations function within just two years. In this pivotal role, Tanya oversees a dynamic team of 15 market PR leads across...
Tanya Elm currently serves as the Senior Manager of Global Product Communications at Sonos, Inc., where she has rapidly ascended to lead the public relations function within just two years. In this pivotal role, Tanya oversees a dynamic team of 15 market PR leads across diverse regions, including North America, LATAM, Europe, and APAC. Her expertise lies in crafting integrated communications strategies that resonate with consumers and elevate the Sonos brand in a competitive landscape. Tanya's specialty in developing below-the-line campaigns is particularly noteworthy; she excels at identifying core cultural insights and weaving compelling narratives that engage audiences on a deeper level.
Under her leadership, Tanya has successfully collaborated with cross-functional teams, including marketing, customer experience, revenue, and product development, to orchestrate impactful launch strategies for tentpole brand moments and new product introductions (NPIs). Her ability to navigate complex organizational structures and foster collaboration among dispersed teams has been instrumental in driving cohesive messaging and maximizing market impact.
Tanya’s empathetic management style not only inspires her team but also cultivates a culture of trust and motivation, enabling her to spark passion in her colleagues. Her extensive skill set encompasses media relations, event planning, public diplomacy, and social media marketing, making her a versatile leader in the realm of corporate communications. As she continues to innovate and elevate Sonos's global presence, Tanya Elm remains a key figure in shaping the future of product communications in the consumer electronics industry.
