Tamara Esquiliche is an accomplished Activewear Editor at Fashion Snoops, where her passion for fashion and extensive experience converge to shape the future of activewear trends. Based in New York City, Tamara brings over six years of retail experience, honing her expertise in product development...
Tamara Esquiliche is an accomplished Activewear Editor at Fashion Snoops, where her passion for fashion and extensive experience converge to shape the future of activewear trends. Based in New York City, Tamara brings over six years of retail experience, honing her expertise in product development across key markets in Asia, including China and India, as well as Europe, particularly France and Italy. Her role at Fashion Snoops involves a deep dive into the dynamic landscape of the activewear industry, where she meticulously researches the latest innovations in color, design, materials, and essential items.
Tamara's analytical skills and keen eye for emerging trends enable her to uncover new opportunities for brands, ensuring they remain competitive in a rapidly evolving market. She excels in data analysis, allowing her to interpret consumer behavior and purchasing patterns effectively. This insight is crucial for developing compelling product assortments and strategic merchandising plans that resonate with today's active consumers.
Currently, she is spearheading key projects that focus on sustainability and performance in activewear, aligning with the industry's growing emphasis on eco-conscious practices. Her ability to renew bestsellers and build cohesive collections positions her as a vital asset in the trend forecasting space. With her entrepreneurial spirit and expertise in collection building, Tamara not only inspires brands but also empowers them to create innovative products that meet the demands of an increasingly discerning market. Through her work, she continues to bridge the gap between culture and product, making a significant impact in the activewear sector.
