As the Director of Strategic Marketing at Kerry, Jenny Palan leverages over two decades of diverse marketing experience to drive innovation and growth within the food production industry. With a specialized focus on consumer insights and sensory research for more than seven years, Jenny excels...
As the Director of Strategic Marketing at Kerry, Jenny Palan leverages over two decades of diverse marketing experience to drive innovation and growth within the food production industry. With a specialized focus on consumer insights and sensory research for more than seven years, Jenny excels in translating complex data into actionable strategies that resonate with consumers and stakeholders alike. Her current role involves designing and implementing comprehensive marketing strategies that elevate awareness of Kerry's cutting-edge technologies and capabilities across various food end-use markets, including Meals, Dairy, Bakery, and Snacks.
Jenny is instrumental in leading business strategy development, ensuring a commercial focus that aligns with revenue growth objectives. Her expertise in go-to-market strategy and brand management enables her to craft compelling narratives that highlight Kerry's unique value propositions, fostering deeper connections with customers and enhancing market visibility. By managing marketing budgets effectively and overseeing marketing communications, she ensures that every initiative is strategically aligned with business goals.
Key projects under Jenny's leadership include the launch of innovative product lines that cater to evolving consumer preferences, as well as initiatives aimed at enhancing internal communications to foster a culture of collaboration and creativity within the organization. Her adeptness in relationship marketing not only strengthens partnerships with key stakeholders but also drives engagement and loyalty among consumers. With a passion for uncovering insights that inform strategic decisions, Jenny Palan continues to be a driving force in Kerry's mission to deliver exceptional food solutions that meet the demands of a dynamic marketplace.
