Joey Cummings, as the Founder, CEO, and Chief Strategic & Creative Officer of The Joey Company, has established a formidable presence in the advertising landscape since its inception in 1991. With a wealth of experience garnered from working at mega, medium, and small-sized agencies, Joey...
Joey Cummings, as the Founder, CEO, and Chief Strategic & Creative Officer of The Joey Company, has established a formidable presence in the advertising landscape since its inception in 1991. With a wealth of experience garnered from working at mega, medium, and small-sized agencies, Joey has cultivated a unique perspective on the evolving needs of brands in a rapidly changing marketplace. Under his leadership, The Joey Company has emerged as a pioneering integrated marketing agency located in the vibrant “Digital Alley” of DUMBO, Brooklyn.
Joey’s expertise spans a broad spectrum of skills, including advertising, creative direction, digital strategy, and branding & identity. He has successfully led key projects that not only elevate brand visibility but also drive substantial revenue growth for clients. His innovative approach to creative strategy and digital marketing has positioned The Joey Company as a go-to partner for brands seeking to navigate the complexities of new media and television advertising.
With a commitment to making brands famous and companies rich, Joey leverages his deep understanding of market dynamics to craft compelling narratives that resonate with target audiences. His ability to blend traditional marketing techniques with cutting-edge digital strategies has set The Joey Company apart as a "new model" agency, as noted by Advertising Age. As the industry continues to evolve, Joey remains at the forefront, consistently pushing creative boundaries and redefining what it means to connect brands with consumers in meaningful ways.
