Tom Wilkinson serves as the Director of Graphic Design at the University of Connecticut, where he plays a pivotal role in shaping the visual identity of UConn Athletics. With a wealth of experience in graphic design and a strong background in athletics, Tom is dedicated...
Tom Wilkinson serves as the Director of Graphic Design at the University of Connecticut, where he plays a pivotal role in shaping the visual identity of UConn Athletics. With a wealth of experience in graphic design and a strong background in athletics, Tom is dedicated to building a dynamic content creation department that enhances the university's brand across all 19 varsity sports. His expertise encompasses a wide range of design disciplines, including logo design, social media graphics, and promotional materials, ensuring that UConn's athletic programs maintain a cohesive and engaging visual presence.
In his current role, Tom oversees the art direction for various platforms, including videoboards, emails, billboards, and merchandise. His proficiency in Adobe Creative Suite, particularly Adobe InDesign and Adobe Premiere Pro, allows him to create compelling visual narratives that resonate with fans and stakeholders alike. Tom collaborates closely with sponsors to ensure that brand messaging is effectively communicated, aligning with UConn's strategic goals and enhancing the overall fan experience.
Tom's strong presentation skills and knowledge of digital marketing tools, such as WordPress and Constant Contact, enable him to effectively convey design concepts and campaign strategies to diverse audiences. His commitment to innovation and excellence in graphic design not only elevates the university's athletic programs but also fosters a sense of community and pride among students, alumni, and fans. As UConn Athletics continues to grow, Tom Wilkinson's leadership and creative vision will undoubtedly play a crucial role in its success.
