Simran Klair serves as the Marketing Director for Atrius at Acuity Brands, where she spearheads innovative marketing strategies that drive demand generation and enhance brand visibility within the intelligent spaces sector. With a robust background in content marketing and a keen understanding of climate tech,...
Simran Klair serves as the Marketing Director for Atrius at Acuity Brands, where she spearheads innovative marketing strategies that drive demand generation and enhance brand visibility within the intelligent spaces sector. With a robust background in content marketing and a keen understanding of climate tech, Simran is dedicated to creating impactful inbound and outbound campaigns that resonate with diverse audiences. Her role is pivotal in aligning marketing initiatives with sales objectives, ensuring that both teams work in harmony to achieve shared goals and key performance indicators (KPIs).
At Acuity Brands, Simran leads a variety of key projects aimed at promoting the company's comprehensive portfolio, which includes Distech Controls and Rockpile Ventures. Her expertise in program management and content analysis allows her to develop targeted messaging that not only highlights the benefits of smart building technologies but also addresses the pressing need for sustainability and efficiency in modern enterprise operations. By leveraging a strategic tech stack, Simran crafts campaigns that engage stakeholders and foster meaningful connections, ultimately driving customer loyalty and satisfaction.
Simran is also a strong advocate for the integration of social media marketing and mass email marketing strategies, utilizing these platforms to amplify the reach of Atrius’ solutions. Her commitment to research and project management ensures that all marketing efforts are data-driven and results-oriented, positioning Atrius as a leader in creating smarter, safer, and greener spaces. Through her leadership, Simran Klair continues to shape the narrative around intelligent spaces, reinforcing the importance of technology that is designed for human experiences.
