Caroline Howe is a dedicated equine welfare advocate and policy strategist who currently serves as the Founder and Executive Director of the Horse Welfare Collective Foundation. With over 15 years of experience in strategy, growth, and brand management, Caroline has honed her expertise in navigating...
Caroline Howe is a dedicated equine welfare advocate and policy strategist who currently serves as the Founder and Executive Director of the Horse Welfare Collective Foundation. With over 15 years of experience in strategy, growth, and brand management, Caroline has honed her expertise in navigating the complex landscape of horse welfare issues in the U.S. Under her leadership, the foundation has emerged as a pivotal organization committed to researching and providing actionable insights into industry practices and policies that adversely affect horse welfare outcomes.
At the Horse Welfare Collective Foundation, Caroline spearheads key projects aimed at evolving horse welfare standards and implementing sustainable solutions. Her strategic approach involves collaborating with various stakeholders, including non-profits, governmental agencies, and industry leaders, to foster a comprehensive understanding of the multifaceted challenges facing equines today. Caroline's work emphasizes the importance of evidence-based policy-making and advocacy, ensuring that organizations can effectively address and mitigate welfare concerns.
In addition to her strategic oversight, Caroline is adept in digital marketing and media planning, utilizing her skills in social media marketing and customer insight to amplify the foundation's mission. By leveraging tools like Google Analytics, she tracks engagement and impact, ensuring that the foundation's messaging resonates with a broad audience. Caroline's commitment to fundraising and marketing communications planning has been instrumental in securing resources necessary for advancing the foundation's initiatives. Through her leadership, the Horse Welfare Collective Foundation is not only raising awareness but also driving meaningful change in the equine industry, ultimately leading to improved welfare outcomes for horses across the nation.
