Sara Veronese currently serves as the Licensing Manager & Consumer Insight specialist at Benetton, where she plays a pivotal role in shaping the brand's strategic direction through her expertise in brand management and licensing within the apparel and footwear sectors. In her position, Sara is...
Sara Veronese currently serves as the Licensing Manager & Consumer Insight specialist at Benetton, where she plays a pivotal role in shaping the brand's strategic direction through her expertise in brand management and licensing within the apparel and footwear sectors. In her position, Sara is responsible for conducting thorough research and analysis of potential partners for collaborations and licensing agreements, focusing on both adult and children's apparel. Her keen understanding of market dynamics allows her to benchmark Benetton against competitors, ensuring that the brand remains competitive and relevant in a rapidly evolving industry.
One of Sara's key projects involves market research and the development of brand strategies that align with consumer preferences and emerging trends. By leveraging her skills in market analysis and business intelligence, she identifies critical KPIs and assesses investment opportunities that drive growth and profitability. Her support for the Commercial Direction includes the identification and execution of impactful marketing activities that resonate with target audiences.
Sara's proficiency in contract negotiation and merchandising further enhances her ability to secure beneficial partnerships and optimize product offerings. By tracking the brand's status through various performance indicators, she ensures that Benetton not only meets but exceeds its business objectives. Her multifaceted skill set, combined with her passion for fashion and consumer insights, positions her as a key contributor to Benetton's ongoing success in the competitive landscape of the apparel industry.
