As the Brand & Marketing Director at St James Quarter, Susan Hewlett is at the forefront of a transformative retail experience in Edinburgh, where her extensive international brand management and digitisation expertise are pivotal. With a career that spans luxury, fashion, beauty, retail, and e-commerce,...
As the Brand & Marketing Director at St James Quarter, Susan Hewlett is at the forefront of a transformative retail experience in Edinburgh, where her extensive international brand management and digitisation expertise are pivotal. With a career that spans luxury, fashion, beauty, retail, and e-commerce, Susan brings a wealth of knowledge in multi-channel marketing and digital media to her role. Her strategic oversight has been instrumental in crafting a compelling brand narrative that resonates with diverse customer segments, ensuring that St James Quarter not only attracts visitors but also fosters a vibrant community atmosphere.
Under Susan's leadership, the St James Quarter has successfully exceeded its ambitious footfall target of 17 million in its inaugural year. This achievement is a testament to her innovative marketing strategies that leverage both traditional and digital media platforms. By employing a data-driven approach to customer segmentation, Susan has enhanced brand awareness and engagement, driving visitation across web and social media channels. Her creative strategy encompasses a range of initiatives, from captivating content management to dynamic newsletters and blogging, all designed to elevate the St James Quarter brand in a competitive marketplace.
In addition to her marketing acumen, Susan's analytical skills enable her to assess campaign performance and adapt strategies in real-time, ensuring that the brand remains agile and responsive to market trends. As she continues to lead key projects focused on placemaking and digitisation, Susan Hewlett is not only shaping the future of St James Quarter but also setting new benchmarks for excellence in the retail and hospitality sectors.
