Alli Campofranco serves as the Director of Corporate Marketing at Extu, where she leverages her extensive expertise in marketing strategy and B2B marketing to drive brand growth and enhance market presence. In her current role, Alli is responsible for crafting and executing a comprehensive brand...
Alli Campofranco serves as the Director of Corporate Marketing at Extu, where she leverages her extensive expertise in marketing strategy and B2B marketing to drive brand growth and enhance market presence. In her current role, Alli is responsible for crafting and executing a comprehensive brand marketing strategy that aligns with the company's vision and objectives. Her focus on increasing brand awareness through Account-Based Marketing (ABM), media planning, and inbound marketing strategies has been pivotal in positioning Extu as a leader in its sector.
One of Alli's key projects involves developing innovative demand generation initiatives that not only support the sales team but also foster long-term relationships with clients. By implementing targeted digital marketing campaigns and organizing impactful webinars and events, she has successfully increased lead generation and nurtured prospects through the sales funnel. Her analytical skills, particularly in utilizing tools like Microsoft Excel and web content management systems, enable her to measure campaign effectiveness and optimize strategies for maximum ROI.
Alli's dedication to new business development is evident in her collaborative approach, working closely with cross-functional teams to ensure that marketing efforts align with overall business objectives. Her proficiency in crafting compelling press releases and engaging content further enhances Extu's visibility and credibility in the market. With a results-driven mindset and a passion for innovative marketing solutions, Alli Campofranco continues to make significant contributions to Extu's growth trajectory and brand evolution.
