Gary McElhatton serves as the Group Account Director at Intersport, where he leverages his extensive expertise in driving B2C and B2B engagements across the automotive sector, spanning Tier 1, 2, and 3 clients. With a proven track record at some of the most prestigious creative...
Gary McElhatton serves as the Group Account Director at Intersport, where he leverages his extensive expertise in driving B2C and B2B engagements across the automotive sector, spanning Tier 1, 2, and 3 clients. With a proven track record at some of the most prestigious creative agencies globally, Gary has successfully led regional automotive accounts for iconic car brands, showcasing his ability to navigate complex marketing landscapes.
In his current role, Gary is the account lead for several high-profile B2B clients, including Taylor Food, Trane Technologies, and Fendt Agricultural Machinery. One of his standout projects involves the comprehensive rebranding of Taylor, where he has spearheaded initiatives encompassing new positioning strategies, a revamped website, and a multimedia brand campaign. His strategic vision has not only enhanced the brand's identity but has also resulted in a remarkable 100% increase in distributor co-op participation, subsequently boosting the marketing budget by 80%. This achievement underscores Gary's proficiency in B2B marketing and his ability to drive impactful results through effective brand management and strategic partnerships.
Gary's skill set is a blend of management, digital marketing, and traditional media, complemented by a strong foundation in marketing analytics and event marketing. His leadership capabilities shine through as he guides cross-functional teams to deliver innovative solutions that resonate with target audiences. As he continues to expand Intersport's influence in the automotive sector and beyond, Gary remains committed to fostering collaborative relationships and driving growth through strategic marketing initiatives.
