Max Grafftey-Smith serves as a Partner at Greensense, where he plays a pivotal role in driving innovative solutions to combat the heat island effect prevalent in the UAE and the broader Middle East. With a keen focus on sustainability and energy efficiency, Max leads the...
Max Grafftey-Smith serves as a Partner at Greensense, where he plays a pivotal role in driving innovative solutions to combat the heat island effect prevalent in the UAE and the broader Middle East. With a keen focus on sustainability and energy efficiency, Max leads the charge in promoting the application of advanced Nano Ceramic coatings that not only insulate and waterproof buildings but also significantly reduce energy consumption. Under his guidance, Greensense has successfully positioned itself as a trusted consultant and applicator, helping clients achieve substantial savings—up to 40% on air conditioning bills—while simultaneously lowering their carbon footprints.
Max’s expertise spans a diverse range of areas, including alternative energy, sustainability consulting, and energy policy. His strategic vision is complemented by a robust understanding of venture financing and feasibility studies, allowing him to navigate complex projects with ease. One of his key initiatives at Greensense involves collaborating with architects and developers to integrate reflective coatings into new and existing structures, thereby enhancing energy efficiency and promoting environmentally responsible building practices.
By leveraging his skills in business strategy and management, Max is not only fostering a culture of sustainability within the organization but also advocating for broader industry changes that prioritize environmental stewardship. His commitment to reducing the heat island effect through innovative building solutions exemplifies his dedication to creating a more sustainable future for the region.
