Ajay Rawal is a dynamic and result-oriented General Manager at Raymond Consumer Care, where he leverages his extensive experience in both the healthcare and FMCG sectors to drive brand growth and market penetration. With a proven track record in brand development and product launch, Ajay...
Ajay Rawal is a dynamic and result-oriented General Manager at Raymond Consumer Care, where he leverages his extensive experience in both the healthcare and FMCG sectors to drive brand growth and market penetration. With a proven track record in brand development and product launch, Ajay has successfully nurtured and expanded several iconic brands, including Moov, ItchGuard, and Tiger Balm, showcasing his versatility across diverse product categories.
In his current role, Ajay heads the Global Marketing for the sexual wellness and personal care brands, notably KamaSutra and the KS range. Since joining the team, he has been instrumental in scaling the KamaSutra Condoms brand from a modest 60 Crores to an impressive 400 Crores, establishing it as a leading name in the market with a significant international presence. His strategic vision and adept market planning have propelled the KS Deo business from 20 Crores, reflecting his ability to identify and capitalize on growth opportunities in the fast-moving consumer goods (FMCG) sector.
Ajay's expertise extends beyond traditional marketing; he possesses a unique blend of pharmaceutical sales knowledge and experience operating in a private equity environment, which enhances his strategic decision-making capabilities. His skills in key account management and OTC product positioning have been pivotal in navigating the complexities of the market landscape. As a leader, Ajay is committed to fostering innovation and driving sustainable growth, making him a valuable asset to Raymond Consumer Care and the broader FMCG industry.
