As Vice President of Digital Marketing at SAP Concur, Kelly Rigotti leverages over 15 years of B2B digital marketing expertise to drive innovative strategies that enhance customer engagement and deliver measurable business outcomes. Under her leadership, the digital marketing team has successfully implemented data-driven campaigns...
As Vice President of Digital Marketing at SAP Concur, Kelly Rigotti leverages over 15 years of B2B digital marketing expertise to drive innovative strategies that enhance customer engagement and deliver measurable business outcomes. Under her leadership, the digital marketing team has successfully implemented data-driven campaigns that not only elevate brand awareness but also foster meaningful connections with prospects and customers across the globe. Kelly's strategic vision is complemented by her hands-on experience in developing comprehensive marketing strategies that integrate social media marketing, content strategy, and community management, ensuring a cohesive approach that resonates with diverse audiences.
One of Kelly's key projects at SAP Concur has been the launch of a multi-channel digital campaign that utilizes cutting-edge marketing technologies to personalize customer interactions. This initiative has resulted in a significant increase in lead generation and conversion rates, showcasing her ability to translate creative ideas into actionable programs. Additionally, her expertise in digital strategy and marketing communications has positioned SAP Concur as a thought leader in the industry, enabling the company to stay ahead of market trends and customer needs.
Kelly is also passionate about building high-performing teams that thrive on collaboration and innovation. She fosters a culture of continuous improvement, encouraging her team to experiment with new digital marketing tactics and tools. This commitment to professional development not only enhances team capabilities but also drives the overall success of SAP Concur's marketing initiatives. With a keen eye for emerging trends and a results-oriented mindset, Kelly Rigotti continues to shape the future of digital marketing within the organization and the broader B2B landscape.
