As the Creative Director at Horizon Services, LLC, Stephen Crary plays a pivotal role in shaping the visual identity and marketing strategies for over 18 diverse brands. With a keen eye for design and a deep understanding of consumer behavior, Stephen excels at crafting compelling...
As the Creative Director at Horizon Services, LLC, Stephen Crary plays a pivotal role in shaping the visual identity and marketing strategies for over 18 diverse brands. With a keen eye for design and a deep understanding of consumer behavior, Stephen excels at crafting compelling visual narratives that not only capture attention but also drive engagement and conversions. His expertise in art direction and graphic design is evident in his ability to create impactful direct mail campaigns, outdoor transit advertisements, and print collateral that resonate with target audiences.
One of Stephen’s key projects involves the development and execution of monthly direct mail creative that has significantly increased media leads, showcasing his commitment to delivering design solutions that contribute to business growth and customer retention. He is adept at leveraging the Adobe Creative Suite to produce high-quality visuals that align with brand messaging and marketing objectives.
In addition to his design prowess, Stephen is dedicated to improving operational efficiency within the creative team. He has implemented comprehensive creative asset libraries and streamlined processes through the use of spreadsheets, ensuring consistency across multiple platforms and enhancing collaboration with both internal and external clients. His project management skills enable him to oversee complex campaigns from conception to execution, ensuring that every detail aligns with the overarching brand strategy.
Stephen’s passion for design and innovation, combined with his collaborative spirit, makes him an invaluable asset to Horizon Services, LLC, as he continues to push boundaries and explore new avenues for creative expression in the ever-evolving marketing landscape.
