Douglas Bastter serves as the Co-Chief Executive Officer at Marketing do Chef, where he leverages his extensive experience in the design and marketing industries to drive strategic initiatives and foster business growth. With a robust background in Marketing Management and Business Planning, Douglas is instrumental...
Douglas Bastter serves as the Co-Chief Executive Officer at Marketing do Chef, where he leverages his extensive experience in the design and marketing industries to drive strategic initiatives and foster business growth. With a robust background in Marketing Management and Business Planning, Douglas is instrumental in shaping the company's vision and operational framework. His role encompasses the strategic management of the organization, where he meticulously monitors key performance indicators (KPIs) to ensure that the company meets its ambitious goals.
One of Douglas's key projects involves the optimization of the sales team, where he focuses on customer segmentation, prospecting, and retention strategies to build a robust sales pipeline. His expertise in B2B marketing and marketing communications enables him to effectively tailor approaches that resonate with diverse client needs, enhancing customer engagement and loyalty. Additionally, Douglas is spearheading the development of the customer success area, where he emphasizes the measurement and analysis of results to inform strategic decisions and improve service delivery.
With a Master of Business Administration (MBA) focused on Project Management from IEG - Escola de Negócios, Douglas combines academic rigor with practical insights, making him a strong business development professional. His skills in event management, social media marketing, and online advertising further bolster his ability to craft innovative marketing strategies that drive brand awareness and customer acquisition. Under his leadership, Marketing do Chef is poised to navigate the evolving landscape of the design industry, positioning itself as a leader in delivering exceptional marketing solutions.
