David Swan serves as the Digital Marketing Director for the University Development Office at the University of North Carolina at Chapel Hill, where he plays a pivotal role in amplifying the impact of private giving through innovative digital strategies. With a strong foundation in digital...
David Swan serves as the Digital Marketing Director for the University Development Office at the University of North Carolina at Chapel Hill, where he plays a pivotal role in amplifying the impact of private giving through innovative digital strategies. With a strong foundation in digital marketing, David leads a talented team dedicated to crafting compelling narratives that highlight the transformative effects of philanthropy on the university community. His expertise in analytics and data-driven decision-making enables him to optimize marketing campaigns across various channels, including social media, email, and digital advertising.
At the forefront of key projects, David spearheads the "For All Kind" initiative, which aims to engage alumni and potential donors through targeted messaging and storytelling. By leveraging his skills in email marketing, PPC, and SEM, he ensures that the university's digital presence resonates with diverse audiences, driving both engagement and conversion. His commitment to building consensus among cross-functional teams fosters a collaborative environment where creative ideas flourish, ultimately enhancing the university's outreach efforts.
David's proficiency in marketing communications and online marketing strategies positions him as a thought leader in the higher education sector. He continuously seeks new opportunities to innovate and refine the university's digital marketing approach, ensuring that the message of giving back to UNC-Chapel Hill is not only heard but felt. As a lifelong learner, David remains dedicated to professional growth, always exploring the latest trends and technologies in digital marketing to further elevate the university's mission and impact.
