Jason Salas is a dynamic News Anchor and Digital Producer at KUAM, where he seamlessly blends traditional journalism with cutting-edge digital content creation. In his current role, Jason leads research and development initiatives, crafting a strategic roadmap for KUAM's digital platform and production pipeline. His...
Jason Salas is a dynamic News Anchor and Digital Producer at KUAM, where he seamlessly blends traditional journalism with cutting-edge digital content creation. In his current role, Jason leads research and development initiatives, crafting a strategic roadmap for KUAM's digital platform and production pipeline. His expertise in mobile applications and web development allows him to create engaging social media content across platforms like YouTube, TikTok, Snapchat, Instagram, and Facebook, where he meticulously analyzes metrics to optimize engagement and enhance SEO performance.
Jason's passion for storytelling is evident in his ability to advocate for the consumer while fostering collaboration among his teammates. He is dedicated to developing internal content management systems (CMS) and public-facing experiences that span various devices, including web, Android, iOS, AppleTV, Roku, and leanback smart TVs. His skills in video editing and analytics empower him to deliver rich, immersive content that resonates with audiences.
Key projects under Jason's leadership include innovative multimedia campaigns that leverage data science and recommender systems to tailor content to viewer preferences. By harnessing his background in branding and computer vision, he ensures that KUAM remains at the forefront of the digital media landscape. Jason's commitment to excellence and his creative approach to storytelling not only elevate the station's content but also inspire his colleagues to push the boundaries of what is possible in news production. With a finger on the pulse of emerging trends, Jason Salas is a vital force in shaping the future of broadcast journalism in the digital age.
