Chad Morton is a dynamic Partner at Atucún, where he leverages over a decade of experience in the coffee and packaging industries to connect cacao and coffee roasters with the finest micro-lots in Honduras. His extensive background as a brand ambassador and sales representative has...
Chad Morton is a dynamic Partner at Atucún, where he leverages over a decade of experience in the coffee and packaging industries to connect cacao and coffee roasters with the finest micro-lots in Honduras. His extensive background as a brand ambassador and sales representative has equipped him with a profound understanding of market dynamics and customer needs, allowing him to excel in strategic planning and marketing strategy. Chad's expertise in procuring, roasting, packaging, and selling artisan coffee has not only honed his skills in supply chain management but also positioned Atucún as a leader in producing award-winning chocolate and coffee.
In his current role, Chad is spearheading key projects that focus on enhancing the quality and sustainability of coffee sourcing. His hands-on experience managing construction projects ranging from $1,000 to $500,000 has also been instrumental in optimizing operational efficiencies within Atucún’s facilities. With a proven track record of managing teams of various sizes, Chad fosters a collaborative environment that encourages innovation and excellence. His adeptness in customer service and public speaking further enhances his ability to build strong relationships with partners and clients alike.
Chad's commitment to quality and sustainability, combined with his strategic vision, makes him a vital asset to Atucún. He continues to drive the company’s mission of connecting local farmers with global markets, ensuring that every cup of coffee and bar of chocolate reflects the rich heritage and craftsmanship of Honduran agriculture. Through his leadership, Atucún not only thrives in the competitive landscape but also champions ethical sourcing and community empowerment.
