Laura Servadei has been at the forefront of strategic marketing and communication for Gruppo BCC Iccrea since 2019, where she serves as the Marketing Manager. With a clear vision to position the Credito Cooperativo as a market leader in its reference segments, Laura has successfully...
Laura Servadei has been at the forefront of strategic marketing and communication for Gruppo BCC Iccrea since 2019, where she serves as the Marketing Manager. With a clear vision to position the Credito Cooperativo as a market leader in its reference segments, Laura has successfully spearheaded initiatives that enhance brand visibility and customer engagement. Her role encompasses the management of a dynamic team of 30 professionals, all dedicated to executing comprehensive marketing strategies that resonate with both B2B and consumer audiences.
Under Laura's leadership, the marketing department has embarked on a transformative journey since 2011, focusing on the introduction and widespread adoption of innovative marketing practices. This includes leveraging consumer insights to tailor campaigns that not only attract new clients but also deepen relationships with existing ones. Laura's expertise in media communication strategy, digital advertising, and event organization has been pivotal in driving successful campaigns across multiple channels, ensuring that the Gruppo BCC Iccrea remains competitive in an ever-evolving banking landscape.
Her skills in business analysis and negotiation further enhance her ability to align marketing initiatives with broader business objectives, fostering collaboration across various departments. As the banking industry increasingly embraces digital transformation, Laura is committed to integrating cutting-edge marketing technologies and methodologies that elevate the customer experience and solidify the group's position in the market. Through her strategic vision and hands-on leadership, Laura Servadei continues to shape the future of marketing within the cooperative banking sector, driving growth and innovation at Gruppo BCC Iccrea.
