Mary Fratto is a seasoned professional with over 20 years of experience in digital marketing, sales, and business development, currently serving as the Director of Travel Client Partnerships at VDX.tv. In this pivotal role, she leverages her extensive expertise to forge strategic partnerships that enhance...
Mary Fratto is a seasoned professional with over 20 years of experience in digital marketing, sales, and business development, currently serving as the Director of Travel Client Partnerships at VDX.tv. In this pivotal role, she leverages her extensive expertise to forge strategic partnerships that enhance the visibility and engagement of travel brands in an increasingly competitive landscape. VDX.tv, a global video advertising platform, is at the forefront of transforming how brands connect with their audiences across Connected TV (CTV) and personal devices.
Mary's passion for delivering innovative and impactful solutions is evident in her leadership of key projects that drive growth and foster customer loyalty. By utilizing advanced data analytics and performance-based marketing strategies, she ensures that travel clients can effectively reach their target demographics, maximizing their return on investment. Her proficiency in media planning and competitive analysis allows her to craft tailored campaigns that resonate with consumers, creating meaningful brand experiences that transcend traditional advertising methods.
In addition to her hands-on experience, Mary is adept at navigating the complexities of CRM systems and account planning, which are crucial for building long-lasting relationships with clients. Her strategic approach to business development not only enhances VDX.tv's offerings but also positions travel brands to thrive in a rapidly evolving digital ecosystem. As she continues to push the envelope in digital advertising, Mary remains committed to empowering brands to connect with their audiences in more relevant and impactful ways.
