Patricia Friar serves as the Chief Marketing Officer at Kinnami Software Corporation, where she leverages over 20 years of entrepreneurial experience to drive innovative go-to-market (GTM) strategies that position the company as a leader in the hybrid resilient data fabric space. Under her leadership, Kinnami...
Patricia Friar serves as the Chief Marketing Officer at Kinnami Software Corporation, where she leverages over 20 years of entrepreneurial experience to drive innovative go-to-market (GTM) strategies that position the company as a leader in the hybrid resilient data fabric space. Under her leadership, Kinnami is revolutionizing data protection, availability, and security across diverse environments—from edge devices to the cloud—ensuring seamless integration across any network and storage solution.
Patricia's expertise in enterprise software and integrated marketing has been instrumental in launching key projects that enhance Kinnami's market presence. She has spearheaded initiatives that not only elevate brand positioning but also drive customer engagement through targeted B2B campaigns. Her metrics-driven approach ensures that marketing programs are not only cost-effective but also yield high conversion rates, transforming prospects into loyal customers.
With a proven track record of managing cross-functional teams of over 30 professionals, Patricia fosters a collaborative culture that encourages innovation and agility. Her experience in bringing 11 early-stage companies to market, executing four successful turnarounds, and navigating six acquisitions and one IPO underscores her strategic acumen and leadership capabilities. At Kinnami, she continues to harness her skills in product management and executive management to shape the future of data resilience, ensuring that the company remains at the forefront of industry advancements. Patricia's commitment to excellence and her passion for technology make her a pivotal force in driving Kinnami's success in a rapidly evolving digital landscape.
