Nadia Khatri currently serves as the Director of Worldwide Media and Planning for Healthcare Professionals (HCP) at Bristol Myers Squibb, where she leverages her extensive expertise in health media and marketing to drive innovative strategies that enhance brand visibility and engagement in the pharmaceutical sector....
Nadia Khatri currently serves as the Director of Worldwide Media and Planning for Healthcare Professionals (HCP) at Bristol Myers Squibb, where she leverages her extensive expertise in health media and marketing to drive innovative strategies that enhance brand visibility and engagement in the pharmaceutical sector. With over a decade of experience, Nadia has honed her skills in media planning, advertising, and strategic marketing, making her a pivotal figure in the company's efforts to effectively communicate complex medical information to healthcare professionals.
In her role, Nadia is responsible for leading key projects that focus on the integration of traditional and digital media channels, ensuring that Bristol Myers Squibb's messaging resonates with its target audience. Her work involves meticulous media buying and placement, where she utilizes data-driven insights to optimize campaign performance and maximize return on investment. By staying ahead of industry trends and embracing new media technologies, Nadia is dedicated to seeking innovative solutions that not only elevate brand awareness but also foster meaningful connections between healthcare providers and the information they need to make informed decisions.
Nadia’s experience on the agency side, collaborating with renowned clients such as AbbVie, AstraZeneca, and Novartis, has equipped her with a unique perspective on the challenges and opportunities within the pharmaceutical landscape. Her strategic planning capabilities, combined with her passion for research and campaign management, position her as a forward thinker who is committed to advancing the field of health media. As she continues to navigate the evolving landscape of healthcare marketing, Nadia remains focused on creating impactful strategies that enhance patient care and drive commercial success for Bristol Myers Squibb.
