Steven Caro, the visionary Owner of SCg Shoe Co., has dedicated over two decades to revolutionizing the footwear industry, particularly for action sports enthusiasts. Established in 1999, SCg Shoe Co. stands as the first rider-owned shoe company, embodying Steven's commitment to creating high-quality, durable footwear...
Steven Caro, the visionary Owner of SCg Shoe Co., has dedicated over two decades to revolutionizing the footwear industry, particularly for action sports enthusiasts. Established in 1999, SCg Shoe Co. stands as the first rider-owned shoe company, embodying Steven's commitment to creating high-quality, durable footwear that meets the rigorous demands of BMX and mountain biking. His journey began in 1998 when a pair of skate shoes failed him during a ride, sparking the idea for a brand that would prioritize strength and performance in action sports footwear.
Under Steven's leadership, SCg Shoe Co. has not only focused on producing exceptional products but has also embraced its identity as a disabled veteran and minority-owned business. This unique perspective informs the company’s mission to create a positive impact on the world while maintaining an eco-friendly production footprint. Steven's expertise in brand development and social media marketing has been instrumental in building a loyal community around SCg, connecting with customers who share a passion for action sports and quality footwear.
Key projects under Steven’s direction include the development of innovative shoe designs that incorporate advanced materials for enhanced durability and comfort. His skills in photography and fashion have also played a crucial role in crafting a compelling brand narrative that resonates with consumers. As SCg Shoe Co. continues to grow, Steven remains committed to his core values of affordability, quality, and sustainability, ensuring that every rider has access to the best footwear on the market. Through his relentless dedication and industry expertise, Steven Caro is not just shaping a brand; he is redefining the standards of action sports footwear.
